Reporting and analytics Review key metrics like impressions, engagements, and audience growth all in one place. Get started Manage search and social advertising with AI that helps automatically improve your campaign and manage your social media presence. Sign up now. Get help Chat with us Call us Follow Microsoft. Bring Marketing to Life with Video. Ready to make social media a lead gen machine?
Together, we embarked on a 7-month long digital marketing initiative as a result of a Microsoft-funding marketing program. Having had experience navigating Microsoft programs and existing relationships with Microsoft marketing leadership, The Partner Marketing Group was the right selection for us. They empowered our organization to make the most of the tools and assets we already had in place.
As a result of our partnership, we have maximized our in-person and digital event communication, fully leveraged our marketing automation tool, and learned new strategies social media visibility.
I did know there was no way we could hire a person and get the depth and breadth of experience and skill for content writing, SEO and marketing strategy The Partner Marketing Group team had.
They could essentially become our marketing department, which is exactly what we were looking for. Plan in advance to write two blog posts a week, every Monday and Wednesday, or to post three Facebook updates per week, or to contribute to two LinkedIn discussions each week. Conversational will almost certainly perform better with any audience, and you can also be funny, if that fits your brand and comes naturally.
One option is to choose a day each week to post in a specific category—for example, Tuesday could be industry trends day, or Friday could be workplace culture day. Be sure to engage your audience in conversations , to build those relationships. Analyze your performance based on the goals you set out in Step One, and then make changes as necessary. Each platform has its own analytics you can access, though Google Analytics will be of huge help as well.
When it comes to what you should be sharing on LinkedIn, think thought leadership content , insightful commentary on news stories, industry issues, or current events, and of course, the content your brand is creating. Live streaming on LinkedIn is also a great way to connect with potential customers, as live streams on the platform receive 7x more reactions and 24x more comments than regular video posts.
The scope of social media marketing is broad and multifaceted. Source: SharpSpring. But SharpSpring Social goes beyond scheduling, publishing, and monitoring. You also gain access to powerful social listening and conversion tools you can only get from a fully integrated CRM marketing automation platform. Image source: Hootsuite. Hootsuite is a one-stop shop, allowing users to manage all social media accounts on one platform.
Hootsuite has over 15 million users , many of which belong to Fortune companies. Hootsuite makes social media approachable for all businesses, including those in regulated industries, government, or higher education. Every day, we see companies use our platform in unique, innovative ways to engage with their customers. Image source: Buffer. Comparable to Hootsuite, Sprout Social offers multiple resources within a single platform, including post scheduling, monitoring, and reporting. Buffer is often commended for its intuitive design and responsive customer service.
It offers products for publishing, engagement, analytics, and team collaboration. Image source: Hubspot. Image source: Zoho. In addition to offering an all-in-one platform setup, Zoho Social includes a social calendar feature. Image source: SEMrush. Specifically, SEMrush can perform scheduling and image editing.
It also includes a UTM-builder and can be used to manage ads on various social media platforms. Image source: Agorapulse. Agorapulse is a great resource for agencies, as well as any business with multiple clients. Scheduling posts on Agorapulse is easy and flexible, allowing users to effortlessly queue and reschedule when necessary. Similar to Agorapulse, Sendible is ideal for agencies or organizations with several clients.
For more information, you can check out their blog. Image source: Kicksta. After receiving the likes, these accounts reciprocate by following your brand.
Marketing Video Builder offers pre-built storyboards to help inspire you. Falcon can be integrated with Microsoft and Salesforce, and when used with Hubspot, it can also help segment your audiences. Personalization is what both B2C and B2B customers are demanding, and social media helps your brand deliver in multiple ways.
That means getting a personal, human response when they ask a question or post about an experience they had with your brand. Customer retention starts with connecting with them on this level, anticipating their needs and responding to them quickly and empathetically. Interacting with your customers on social platforms lets you get a clearer picture of what they value and what they engage with. Once a connection is made, Facebook is a great place to generate brand awareness and listen to customers.
What works : Marketers with a large target audience and the time and budget to test ad sets can strike long-term connections through paid post promotion. Personal posts tend to have higher engagement than overtly business-focused content. Tip : Many people begin and end their customer journey on Facebook — tapping company pages and peers for early-stage research and returning to share their experience with others.
Leverage this loop to turn the positive experience of existing customers into a tool for nurturing prospects. LinkedIn is the definitive social platform for business professionals — people go there to network, talk shop, and are open to content from relevant businesses.
Best for : For reaching high-value decision-makers, LinkedIn is unmatched. LinkedIn allows you to target prospects based on their organizations and roles, which makes up for its smaller userbase and less-frequent engagement. What works : LinkedIn users are more receptive to business-focused content, making it a great platform to drive brand awareness and establish thought leadership in your industry. Promote blog posts to your company page as well as more in-depth content like whitepapers, infographics, case studies, and bite-sized videos.
Tip : LinkedIn is most valuable when strong connections are established. Grow your network by joining groups and connecting with existing customers, vendors, and partners. Boost visibility and cultivate positive rapport by engaging regularly with content from people in your network or industry.
When appropriate, tag businesses, partners or thought leaders in your content to further the conversation. Aspects that make Twitter a powerful B2B marketing tool are:. Best for : Twitter is built around rapid-fire conversations between users, influencers, and brands of all kinds. Twitter makes it easy to engage industry leaders, influencers, and peers in relevant, public conversation. This can help boost brand visibility and establish a reputation as a thought leader.
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